The Syracuse International Film Festival website redesign addresses the overwhelming and disjointed user experience of the original site. Through strategic information architecture and clean visual design, this project streamlines the festival experience for attendees while maintaining the festival's creative spirit. The redesign prioritizes clarity, accessibility, and intuitive navigation to help users quickly find film schedules, purchase tickets, and discover festival information.

Syracuse Int. Film Fest Site Redesign

Roles
UX Researcher, UI Designer, Frontend Developer,

Programs
Figma, Sublime, Bootstrap, GitHub

Timeline
November 2025 - December 2025

#BC015C

#292956

#292956 - 90%

#FFFFFF

    1. Research & Analysis - Audited the existing site to identify pain points: cluttered navigation, inconsistent visual hierarchy, and overwhelming information density

    2. Information Architecture - Reorganized content into clear categories prioritizing key user tasks: browsing films, buying tickets, and viewing schedules

    3. Visual System - Maintained brand continuity by utilizing the festival's existing color palette (#292956, #BC015C, #FFFFFF) while introducing Montserrat and Century Gothic Pro for improved readability. Created a white version of the logo for footer use.

    4. Lo-Fi Wireframes - Mapped out simplified page layouts focusing on intuitive navigation and content hierarchy

    5. Hi-Fi Mockups & Prototype - Developed a cohesive visual system with consistent typography, color usage, and spacing. Built a fully functional prototype in Figma for user testing and stakeholder review.

    • Designed and prototyped in Figma with fully interactive user flows

    • Built with HTML, CSS, and Bootstrap framework

    • Coded in Sublime Text Editor for clean, semantic markup

    • Deployed on GitHub Pages for public accessibility

    • Implemented mobile-first responsive design across all devices

    • Streamlined navigation with clear category structure

    • Prominent call-to-action for ticket purchasing

    • Responsive design optimized for mobile and desktop

    • Consistent visual design system maintaining brand identity

    • Improved readability with strategic typography choices

    • Fully interactive prototype

Outcome - A modern, user-friendly website that reduces cognitive load and improves the festival-goer experience. The redesign demonstrates how thoughtful UX design can transform an overwhelming interface into an intuitive, accessible platform while respecting existing brand identity. Both the Figma prototype and coded site provide a polished, professional experience that serves festival organizers and attendees.

Live Demo - https://gianna7803.github.io/figma-refresher/index.html

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