Butterfly Cove Inn is a semester-long project building a full brand system from scratch, for a boutique inn in Cape Cod. I designed the logo and stationery, mapped the site, and built a fully prototyped desktop site. The goal: a brand that feels warm and whimsical but still sophisticated, across both print and digital.
butterfly cove inn
roles
brand, UI/UX, & product designer
programs
figma, illustrator, photoshop
timeline
february 2025 - april 2025
brand system & stationery
phase 1:
starting point:
I started by curating a color palette and typeface with the client. We landed on a vintage feel.
logo evolution:
My first logo used an ovular shape with a simple line drawing of a butterfly. After a critique, I pushed the illustration further and adapted vector work to build out the final butterfly mark.
full suite:
The full branding suite includes business cards, a letterhead, thank you notes, envelopes, and room signage. More on those in my butterfly cove signage page.
phase 2:
site map & wireframe
structure first:
Before any visual design, I mapped the site architecture. The goal was a simple, purposeful user journey centered on booking a room, browsing events, and checking dining options.
grayscale wireframes:
Next came wireframes, built to test layout and hierarchy before styling. Every page (rooms, events, dining) was designed for usability first.
phase 3:
prototype & refine
full prototype:
The final phase was a fully interactive desktop prototype in Figma. I focused on visual storytelling: large-scale imagery, clear hierarchy, and scroll-based navigation. Every interaction, from hover states to transitions, carries the brand's warmth through to the final product.
Outcome
Butterfly Cove Inn became a full hospitality ecosystem, not just a logo.
final deliverables:
A complete logo suite, stationery PDF, web prototype, and branded merch.
